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For too long, the tennis industry has relied purely on surveys and player estimation to track the growth or decline of tennis in the United States. In order to capitalize on growth opportunities for the sport, as well as detect when the game is declining in a region, we needed to: 

Tom Worcester 
FastRope Labs

We're doing this because it's now or never

A Cross-Industry Resource

By independently building our model around recreational playership and not media or retail, we've built the most viable way to analyze changes in amateur tennis.

Big Time Partners

We've partnered with major tennis ball manufacturers, the TIA, the USTA, and many others to offer key information for our model. 

Watch the World of Tennis Shift Before Your Eyes

Tracked demographic changes, fully defined USTA sections, court saturation in an area. All here.

We’ve layered in over ten proprietary data sources that effectively model our audience, media trends, retail consumption trends, as well as rely on intelligent modeling of tennis ball consumption in order to detect changes in regional playership over time.

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1) Leverage more effective data sources that estimate the actual play of tennis, such as tennis ball shipment data.

2) Update and visualize data in time-intervals to demonstrate how tennis playership has changed over the course of a month, six months, or a year from a given point in time.

The Tennis Industry Association, alongside its vast network of partners, industry insiders, and wealth of player information, has embarked on a pilot research initiative with FastRope Labs to track these changes regarding the measurement of tennis in the US in exclusively New York, Connecticut, and New Jersey. 


Why Do We Care about Tennis Players? 

How many people actually play tennis in the US?

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And how do we find out?

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